The Association for Qualitative Research
The Hub of Qualitative Excellence

Sign Salad

Sign Salad is an award-winning cultural consultancy, that empowers brands to navigate and capitalise on cultural change. In an ever more rapidly changing world, it has never been more essential for brands to equip themselves with practical, actionable cultural insight that can meaningfully connect them with their evolving customers, categories, and markets.

Our expertise in cultural foresight, semiotics and language analysis enables brands to understand shifting cultural narratives and the key visual & language cues which profoundly, yet often unconsciously, influence consumer behaviours and decisions, now and in the future.

We work with global brands across a range of strategic and creative challenges, including providing effective direction for brand strategy, positioning, product & service innovation, packaging design, visual identity, comms development and language optimisation.

We also often work in partnership with qualitative & quantitative research agencies where semiotics can add significant value.

Contact Details

Studio 9
160 Barlby Road
London W10 6BS

Telephone 020 7100 1817
Email hello@signsalad.com
Website www.signsalad.com
LinkedIn linkedin.com/company/sign-salad/

Key Information

Sign Salad is a Market Research Agency established in 2006 with 11-20 full-time employees.

Employees who are AQR members

Alex Gordon
Katrina Russell

Business Sectors

  • Drinks
  • FMCG
  • Food
  • Healthcare, Medical and Pharmaceutical
  • Media

Skills, Expertise and Services

  • Semiotics and Cultural Analysis

Membership of Professional Organisations

  • The Market Research Society

 

For further information about Sign Salad please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.