Target

The sector of people to whom a product, brand or service is designed to appeal. This may be defined in many ways but a target definition usually involves some combination of demographics, lifestage, lifestyle and/or psychographic factors. Target audience usually refers to advertising, while target market refers to the target of the entire marketing mix.

Synonyms

Target Audience
Target Market

Related Terms

Brand research
Advertising research
Demographics
Lifestage
Psychographics