Library
Latest Articles Author Index Articles Index PodcastsCareers in Qual
Qual as a career choice A typical qual project Careers FAQResources
Glossary of terms Past, Present, Future Recruiter Accred (RAS) Safety GuidanceQuick Answers
Running Projects Running Groups Books and Reading ListTarget
The sector of people to whom a product, brand or service is designed to appeal. This may be defined in many ways but a target definition usually involves some combination of demographics, lifestage, lifestyle and/or psychographic factors. Target audience usually refers to advertising, while target market refers to the target of the entire marketing mix.
Synonyms, Acronyms and Abbreviations
- Target Audience
- Target Market