Towards an open source future

For an industry that has traditionally been a mediator between organisations and people, this blurring of boundaries between creators and consumers poses a major challenge to what we do and how we operate.

In their ground-breaking book, The Support Economy, Shoshana Zuboff and James Maxim (2002) argue that for businesses to succeed, they must meet people's need for their identity to be recognised, their voices to be heard and for respect to be given. As we move forward, we should constantly seek out ways to meet these needs, and harness people's imagination and creativity to the greater good. The challenge now for researchers is to apply the principles of open source thinking to what we do and how we do it.
 

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