The Association for Qualitative Research
The Hub of Qualitative Thinking

In Brief March 2017

Everyone's a semiotician
You think not? Then maybe you should have been at the last Spark event, when Alex Gordon used the Royal Family, Mr Kipling and Labour's 'rose' to bring semiotics to life.
Whose slide is it anyway?
Does presenting ever get easier? AQR's Breakfast Bites revealed the three key tenets to bear in mind before standing up. It's all a matter of 'letting go', really.
Talent finds new outlet
February saw AQR flying the flag at IIeX, its latest association partner, in Amsterdam. It proved a refreshing change in terms of speakers, exhibitors and audiences.
Challenge of online
Online research is familiar to us all – but that's not to say we couldn't get more inspiring insights from the qualitative tools available. And that's where AQR's recent course fits in.
Building rapport with children
It's tempting to assume that dealing with children will be kids play – and it can, if you plan ahead. Judy Bartkowiak offers hints and tips for dealing with younger respondents.
Go hit it beyond Wimbledon
We learn from one of the AQR Prosper Riley-Smith Qualitative Excellence Award joint winners how the LTA used behaviour change to gain an advantage point.
Hello… hello… hello…
Hello… hello… hello… That's what most of us call an Echo, but if Amazon has its way, the first thing that comes to mind in the future will be its far-field voice recognition device, which allows you to control all sorts of things using the Alexa Voice service.
Using Tripit?
What? You're a qual researcher and you're not using Tripit?