The Association for Qualitative Research
The Hub of Qualitative Thinking

InBrief November 2019

Alexa Conversations
"Alexa, what's today's date?" It's a common question asked of the reported 100 million Amazon Alexa devices sold. Yet until now, any conversation has been somewhat stilted and needing to be prefaced by "Alexa".

Top Tools
We've been trawling tech developments that we think fellow researchers might find helpful, rather than threatened by, and these are the results.

Thumbs up for landmark initiative
It's been in the pipeline for a while but the new Recruiter Accreditation Scheme from AQR and the MRS, as revealed in the recent joint webinar, appears worth the wait.

Sector with can-do chutzpah
The AURA/AQR Evolving Qual Showcase once again allows leading qualitative practitioners to share expertise and provide inspiration to client-side research buyers.

Screening out white noise in data
What makes a good course? The ideal is one that is relevant, timely, and can be applied immediately to the attendee's current work. Job done then for AQR's Insight Sensemaking.

The challenge of a new lens
Semiotics, like qual research, is a broad church and this Breakfast Bites encouraged our author to come at projects from a different angle, with new approaches to analysis.

Language of banking rebels
FinTechs, or digital-only banks, are redefining the rules of customer service. So are traditional banks lagging behind or are they taking a leaf out of these newcomers' books?

Case of ethics versus ease
People talk about making more ethical decisions when out shopping but often fail to follow through. Here are a few tips for brands wondering to offer them a carrot or a stick.