InBrief January 2020
The future is factual
The winner of the AQR Qualitative Excellence Award 2019 reveals how creative insightful qualitative research can lead to a greater appreciation of what motivates your audience.
Celebrating 40 years of AQR
Come 2020, AQR celebrates its fortieth anniversary. To mark the occasion Roddy Glen and his helpful band of contributors chart the Association's development from its humble beginnings to its status as a professional and energetic body today.
A qualitative state of mind
Hats off to AQR members whose papers were lauded at this year's ESOMAR Fusion Conference, which provided style and substance in a light and airy environment.
A walk on the not so wild side
The last Young Disruptors event of the year proved a corker, enlightening attendees about life on the client side. An eye opener, but enough to turn gamekeeper?
Two sides of the same coin
Design isn't something to fear. Indeed, as the most recent Spark revealed, research is a design process. Rather, it's a question of how it could be used more creatively.
Seeding a new field generation
Fieldwork can often feel like the forgotten craft, so the AQR Field Hub provides a valued opportunity to network, relax, and chew over the industry's latest hot topic.