The Association for Qualitative Research
The Hub of Qualitative Thinking

InBrief March 2020

Fieldwork Flashback
In the 1980s, our only means of communication for qualitative recruitment was a dial-phone attached to a landline. Everything was typed as most companies had their own printing department (normally in a dingy basement).

What we learned from Quirk's
There was a definite buzz in the air at the recent Quirk's Event, of an industry itching to learn and share the newest and most exciting developments in market research.

Using semiotics in marketing
Dr Rachel Lawes kicks off AQR's 2020 webinar series by demystifying the world of semiotics through an informal chat with Grey's Matt Gladstone prior to her new book launch.

Tales of Trump and Kanye
The Young Disruptors team knows what young researchers want, and the 'A Quiz R' 2019 night delivered. Fierce competition, tantalising tweets,... what's not to like?

Every day is different
This AQR Qualitative Excellence Award 2019 finalist's case study, from The Nursery's Lucy Banister, reveals how qualitative research helped people care about social care.