In Depth Journal
In Depth is designed to take a topic of particular interest within the world of qualitative research and to look at it in much greater detail than would be possible within the format of In Brief. In Depth is published every six months and sent free of charge to AQR members.
Social purpose advertising
A bold move by Jigsaw, kids appreciate straight talking, and a qualitative exploration of participation
Chaos. Bringing order into qual
How to research user journeys, think about the future, and analyse social media.
Think YOU are moral?
Too narrow a focus on what drives attitudes is dangerous. Seek inspiration from moral foundation theory.
Challenge, and our ability as researchers to keep challenging what we do; a clarion call for continued innovation.
Art, metaphor and photojournalism are all seemingly different subjects but all subtly linked. Vision is the art of seeing what is invisible to others.
Celebrating 35 years
A special edition of In Depth, celebrating 35 years of AQR, and a time when we are experiencing unprecedented changes in research.
Creativity is a "fat" word. It means different things to different people. This issue explores the different facets of creativity, to help you find your own definition.
When you think about death, what do you see? What about your own death? Have you ever thought whether you want it to be like that?