Negotiating the political maze
Moral foundations theory can help add nuance to the minefield of attitude research Cracking our elusive System 1
To date researchers have had to work with what people say they feel – but this could be a thing of the past. Now there is a potential way to measure human emotion. Virtual Customer realities
We are all in a relationship with our customers and, in any healthy relationship, being able to see something from the other person's perspective is important…or so my wife tells me.