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Glossary of terms Past, Present, Future A typical qual project Recruiter Accred (RAS)Quick Answers
Running Projects Running Groups Careers in Qual Books and Reading ListInDepth Autumn 2016
Negotiating the political maze
Moral foundations theory can help add nuance to the minefield of attitude research
Cracking our elusive System 1
To date researchers have had to work with what people say they feel – but this could be a thing of the past. Now there is a potential way to measure human emotion.
Virtual Customer realities
We are all in a relationship with our customers and, in any healthy relationship, being able to see something from the other person's perspective is important…or so my wife tells me.
