The Association for Qualitative Research
The Hub of Qualitative Thinking

InDepth Autumn 2018

Selfhood: simple business sense
What will it take to change the mindset of those who create fashion and advertising images of women

Are you looking at me?
'Who are you?' is a complex question. Cultural influences in the formation of self

Time to shake up a sense of self
"Come on tell me, who are you? Who, who, who, who?" (The Who, Who are you?)