Reviews of AQR Qualitative Research Events and Seminars

The MRS Conference is just a few short weeks ago, but already it seems like a lifetime. Still, there is good reason to remember many lessons learned, which could prove critical post-lockdown.

AQR's webinar on the introduction of IR35 was billed as an attempt to inform members how it would affect clients and freelancers, but we now have an extra year to plan.

If ever there was a timely webinar it was this one, designed to help AQR's Young Disruptors' mental wellbeing when working and living at home just as the lockdown started.

There was a definite buzz in the air at the recent Quirk's Event, of an industry itching to learn and share the newest and most exciting developments in market research.

Dr Rachel Lawes kicks off AQR's 2020 webinar series by demystifying the world of semiotics through an informal chat with Grey's Matt Gladstone prior to her new book launch.

The Young Disruptors team knows what young researchers want, and the 'A Quiz R' 2019 night delivered. Fierce competition, tantalising tweets,... what's not to like?

Hats off to AQR members whose papers were lauded at this year's ESOMAR Fusion Conference, which provided style and substance in a light and airy environment.

The last Young Disruptors event of the year proved a corker, enlightening attendees about life on the client side. An eye opener, but enough to turn gamekeeper?

Design isn't something to fear. Indeed, as the most recent Spark revealed, research is a design process. Rather, it's a question of how it could be used more creatively.

Fieldwork can often feel like the forgotten craft, so the AQR Field Hub provides a valued opportunity to network, relax, and chew over the industry's latest hot topic.

It's been in the pipeline for a while but the new Recruiter Accreditation Scheme from AQR and the MRS, as revealed in the recent joint webinar, appears worth the wait.

The AURA/AQR Evolving Qual Showcase once again allows leading qualitative practitioners to share expertise and provide inspiration to client-side research buyers.

Neuroscience had been a bit of a mystery to our author until this Spark session, which revealed that qual researchers are well placed to explore the 'so what' from the data it generates.

Not so much Alchemy as a rip-roaring webinar with Rory Sutherland exploring, with Nick Southgate, such topics as the limitations of Big Data and 'post'-rationalisation.

AQR's May webinar, featuring author Richard Shotton, with attendees from the US, South Africa and India as well as the UK, drew a global and appreciative audience.

A fresh slant on how to decipher true meaning when we talk to one another revealed the tantalising opportunities Micro ethnography offers, and the potential drawbacks.

AQR's Conference served to inspire, energise and foster a sense of belonging among the qual research community while providing a host of useful take-outs for attendees.

Imposter Syndrome proved a new concept to many but come February members came out en masse to learn what it means for quallies and how to transform it.

"Consumers just buy stuff, Citizens participate." And Jon Alexander, in AQR's latest webinar, says researchers and clients need to take account of this change.

Who knew? AQR's Young Disruptors discover that if the researcher is the detective, and the planner the advocate, together they are allies in the pursuit of great creative.

In an AQR webinar, behavioural scientist Nick Chater challenges all you thought you didn't know about the hidden depths of the unconscious mind, talking to Nick Southgate

This year's Not the Christmas Party at Mahiki, Prince Harry's once favourite hangout, treated AQR members as celebs, but how did it compare to previous venues?