The Association for Qualitative Research
The Hub of Qualitative Thinking

Reviews of AQR Events

Moving on up at IIex Europe
For the second year in a row AQR spread the word about qualitative research at IIeX Europe in the impressive halls of the Beurs van Berlage in Amsterdam.
Talking a new language
An energetic threesome put the case for Behavioural Economics to a sell-out crowd in this two-part session, setting the scene for the next stage in its development.
Making waves with Behavioural Economics
The second in the Behavioural Economics Sparks series revealed how clients such as Barclays, Diageo and Swim England drive and embed insight within an organisation.
Tales from an AQR party novice
AQR holds its Christmas party in February but this doesn't mean the festivities are lacklustre. This year's cocktail, the Incentive, made the party go with a real swing.
Not the Christmas Party 2018
Back once more at The Ivy for the AQR's Christmas Party.
The art of "wellbeeing"
Author John Grant features in the AQR Hub's recent Facebook Live, quizzed about his latest book: Better. He says that qual research has a key role in making brands "human friendly".
Back to the future
ESOMAR may have lacked a Marty McFly at its 21st Global Qualitative Conference, but it was as fast-paced, idea generating, innovative and humorous as its namesake.
AURA day goes north and south
AURA conferences are a great day out of the office and the 'What's Fresh in Qual' event was no exception. This year it was repeated in Manchester to 35 AURA members.
Schmoozing ups and downs
ESOMAR celebrated its 70th anniversary in style this year, with a conference noted for the range of presentation topics and innovations such as its first 'hackathon'.
Networking in disguise
The Young Disruptors group held its inaugural meet in the heart of Soho, with a fiendishly difficult pub quiz that prompted ruthless rivalry and intellectual showmanship.
Thinking up vs Thinking down
As an ever-inquisitive qualitative researcher, Hazel Haskayne was both excited and intrigued at the Spark invite to a session titled 'The Cultural Revolution'.
Sorting quant quandaries
The Linney team's quallies hared down from Mansfield for AQR's Breakfast Bites, and were pleasantly surprised not to find themselves drowning in numbers, graphs and statistics
Who's a cognitive dissident?
Andy Dexter reprised his award-winning Brexit presentation from the AQR Conference at the recent Facebook Live session – and it didn't disappoint second time round.
First steps towards creativity
Infographics – design, data and story. That's it. Simple. As AQR's Breakfast Bites took a trip up North it managed to demystify the process of creating visuals from a debrief.
Creativity key to [R]evolution
Hannah Mills won the Qualitative Apprentice Award at this year's AQR Conference, but she also explored whether the day lived up to its title.
Day of [R]evolution
If you have attendees lining up at the door an hour or more before they're due to open…then you know that there's a good conference in the offing. So it was at AQR's [R]evolution this summer, held at the Wellcome Collection in Euston.
Wedding cake hosts AGM
This year's AGM was a tense affair with eight slots on the Board up for grabs, but it also proved an informal opportunity for networking in salubrious surroundings.
Hope is not a strategy
The beverage market isn't a key focus for Sapio, says Jane Hales, but she was intrigued as the focus of this Spark was on the innovation process and building a brand.
Insight Show 2017
This year's Insight Show/Marketing Week Live event (my fifth) was a case of all change: new location within Olympia, and much experimentation with layout and set-up.
Survival tips from the masters
March was a crowded month for conferences this year, and smack bang in the middle came the MRS's 'Are you future fit?', demanding an element of fitness to survive it.
Everyone's a semiotician
You think not? Then maybe you should have been at the last Spark event, when Alex Gordon used the Royal Family, Mr Kipling and Labour's 'rose' to bring semiotics to life.
Talent finds new outlet
February saw AQR flying the flag at IIeX, its latest association partner, in Amsterdam. It proved a refreshing change in terms of speakers, exhibitors and audiences.
Not the Christmas Party 2017
AQR's annual "Not the Christmas Party" was once again in February, and once again back at The Ivy.
Eyes Wide Opened
Research conferences this autumn have been a tad more exciting than normal, and though this session at the RSA lacked a gorilla the panel debate more than made up for it.
Three stars from ESOMAR
For an ESOMAR conference first timer (AQR was an association partner), Sam Nunn was impressed. Here she picks out her standout moments from Amsterdam.
Laugh-a-minute at YUG quiz
What do you call a French man in sandals? Phillippe Phillope!
Making mobile unobtrusive
The Peter Dann webinar, in which he talked 'mobile ethnography', prompted the audience to debate whether we need to tighten up how we label the methods we use.
Bringing a "Day in the Life" to life
The latest in AQR's Spark events was billed as lifting the cloak of invisibility to show how Behavioural Economics is all around – nudging and steering our behavior 24/7.
Ideas that make a difference
Lindsay Bell and colleagues trekked off to the recent Spark on creativity with little idea of what awaited them. Would the 'No Wrong Answers' quiz challenge their thinking?
Experience of universality
Nicky Forsythe explored the strong links between qual and psychotherapy at the April Spark when she looked at how to apply 'empathetic listening' to our work.
Visualising running barriers
The successful Breakfast Bites series this time focused on creating infographics. The first message: try staying away from PowerPoint and get creative on paper.