Prosper Riley-Smith Effectiveness Award 2013

AQR is delighted to announce the Winner of the AQR Prosper Riley-Smith Qualitative Effectiveness Award 2013: Sarah Jenkins, (Ipsos MORI) for "Does constant snacking prevent real hunger? Understanding cross platform needs in News consumption".

In order to evaluate and optimise the multi-platform environment of BBC News consumption Sarah and her team adopted the StoryBoard approach. This insightful, cost effective, face to face, time efficient research has had far reaching impact on Editors, Programme Commissioners, Managers and Correspondents on how news is delivered to a news-hungry audience throughout the day.

Judge's Comments

Qualitative Effectiveness is also about getting buy-in from all the Stakeholders. This year's winner even had BBC Correspondents taking notice.

The winning paper

Planning for future news

The other finalists

Touching Lives and making human: the re-enchantment of a Great British Icon
Mark Thorpe, Truth

A difficult but beautiful birth
Caroline Hayter and Blue Martin, Acacia Avenue

Judging Panel

We would like to thank very much this year's distinguished Judging Panel from across the industry for their valuable time and support:

Simon Patterson
Chair of the Judging Panel, and CEO of QRi Consulting

Lawrence Bailey
The Research Network, and Chartered Psychologist

Lyn Brandwood
AURA Council, and Head of Insight at The Co-operative

Richard Drury
Chair of AURA, and MR Manager Boots Opticians

Jane Frost, CBE
CEO of the Market Research Society (MRS)

Tom Kerr
AURA Council, and Head of Insight at Tesco Bank

Sarah Newman
Director of the Account Planning Group (APG)

Ken Parker
Chair of AQR, and Chairman of Discovery Research

David Smith
ESOMAR Council, and Director of DVL Smith