Awards for Achievement
Recognising achievementParker Prize 2024
About the Prize How to nominate Entry Form (Word Doc) Winners experiences About Ken ParkerExcellence Award 2023
About the Award How to enter Entry Form (Word Doc) Past Winners Winners experiences About ProsperAQR Qualitative Excellence Award 2017
Now in its 15th year, the AQR Prosper Riley-Smith Qualitative Excellence Award is recognised as the UK's premium Qualitative Research Award. The winner, Oliver Sweet of Ipsos MORI is presented with the award. Left to right, Susan Calman, Oliver Sweet (IPSOS), Helle Thorsen (IPSOS), Sebastien Lion (Mars Petcare), and Simon Patterson (AQR).
The Winner
Shift The Mix: How cultural intelligence helped pets around the world, by Oliver Sweet, Ipsos MORI
This year's winner, Shift the Mix: How Cultural Intelligence helped Pets around the World, is both an excellent example of how Qualitative research can reveal deep Customer Truths, and is also an example of how Qualitative Research is being increasingly valued and respected, by even the most data driven corporations, leading to significant category growth.
The Judges Said
"This year we had excellent examples of how video has become a crucial part of multi-disciplinary Qualitative Insight, with the winner revealing a deep Customer Truth."
The Runners Up
ECB Cricket Unleashed
Gurpinder Sidhu and Emma Bennett, Sky UK Ltd
The Apprentice: The Real Winner in the Boardroom
Rhiannon Price and Daniel Tralman, Northstar Research and James Livingston, Jaguar Landrover
The 2017 Judging Panel
We would like to thank very much this year's distinguished Judging Panel from across the industry for their valuable time and support of this prestigious Award.
Simon Patterson
Chair of the Judging Panel, QRi Consulting, AQR Board
Richard Drury
Walgreens Boots Alliance, Vice Chair of AURA
Jane Frost CBE
CEO of the MRS
Helen James
npower Business, Chair of AURA
Sarah Jenkins
Magenta Research, AQR Board
Tom Kerr
Treasurer of AURA
Sarah Newman
Director of the APG
Finn Raben
Director General of ESOMAR
Peter Totman
Jigsaw Research, AQR Board