The AQR Qualitative Excellence Award 2019
Now in its 17th year, the AQR Qualitative Excellence Award is recognised as the UK's premium Qualitative Research Award with a distinguished judging panel which includes representatives of AURA, MRS, ESOMAR and APG.
The 2019 Winner
Amanda Anderton, Hope+Anchor, and Simon Scholes, ITV
From Pitches to Riches: How qual powered the future of factual TV
The Runners Up
Lucy Banister, The Nursery Research & Planning Ltd
#everydayisdifferent: how qualitative research helped people care about social care
Sarah Jones, Ampersand Research, and Kim Winter, Nottingham Trent University
Coloured pens and sticky notes triumph in the digital age
The Judges said
This year's winner, "From Pitches to Riches: How qual powered the future of factual TV", by Hope + Anchor and ITV, is a fantastic case study showing how creative insightful qualitative research can get you so much closer to really understanding what motivates your audience.
Judging Panel 2019
We are most grateful for the time and support given by this year's Judging Panel who represent AURA, MRS, APG, ESOMAR, and AQR.
Chair of the Judging Panel
Walgreens Boots Alliance
Vice Chair of AURA
Jane Frost CBE
CEO of the MRS
Keen as Mustard
Director of the APG
Hampshire County Council
Dr Nick Southgate