The AQR Qualitative Excellence Award 2020
Now in its 18th year, the AQR Qualitative Excellence Award is the UK research industry’s premium Qualitative Research award. This Award recognises the enormous contribution that excellent qualitative research makes to marketing, strategy and societal issues. Qualitative research has never been more relevant than now.
And the winner is....
Lurpak: Feeding the imagination
Peter Fenton-O'Creevy and Matt Allen, Folk Research
This year's deserving winner stood out for its creative, fun and engaging methodology, while building on a well thought-out hypothesis and long-term engagement with the client. Many Congratulations to our Winners who received the coveted "Prosper" and prize of £1,000.
Changing the way the BBC thinks about discovering music
Sam Harris and Nick Fisher, Hook Research
The Judges said
"This year’s finalists show how excellent Qualitative Research engages clients from a wide range of industries, providing deep insights that can have a significant impact on their business."
Judging Panel 2020
We are most grateful for the time and support given by this year's Judging Panel who represent AURA, MRS, APG, ESOMAR, and AQR.
Chair of the Judging Panel