The Association for Qualitative Research
The Hub of Qualitative Thinking


Young Disruptors

The Young Disruptors are back with : Whose Sign Is It Anyway?

Picture this: you’re in a bar and no text exists on any of the alcoholic drink options in front of you, yet you’re still able to work out which beer is craft, which gin is more premium and which vodka is Russian. Ever wondered why that is?

This month the Young Disruptors are back, and we’ve invited renowned semiotician Rachel Lawes to talk about semiotics in the alcohol category. As one of the original founders of British commercial semiotics, Rachel will take us on a tour of the various signs and symbols in the category and give you the opportunity to get involved with some practical elements.

For those who don’t know, the AQR’s Young Disruptors is a safe space for all young researchers, (under 7 years’ experience - so youngish!) to play/learn/grow in the company of other like-minded peers.

We guarantee:

  • Some free booze/snacks
  • An evening of fascinating insight into the world of semiotics in the alcohol category
  • The opportunity to get ‘hands on’ with semiotics and workshop what a certain beer brand communicates!
  • You will meet some lovely young researchers…
  • You will not be forced to talk shop
  • There will be no moderation
  • You will be without your boss (probably!)

Kindly sponsored by: Roots Research

How to RSVP: Send your name/colleague’s names to
Price: £10 donation at the door (which will go towards a couple of surprises on the night!)

What are the Young Disruptors? We are a sub-committee of the AQR which was set up 4 years ago. Our aim is to get young researchers socialising through events and workshops which are specifically organised for them. We are always on the lookout for new members, new ideas and researchers to help out organising things, so if you want to become more involved let us know!

Special thanks to: Rachel Lawes (

21 June 2018

From 6.30pm

The Yorkshire Grey
2 Theobalds Road

Map of location:
StreetMap of WC1X 8PN

RSVP to with names of team members then £10 donation at the door

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