The Association for Qualitative Research
The Hub of Qualitative Thinking


AQR Book Club

AQR Book Club - Get up to speed with all those industry tomes we all wish we had read. FOR FREE

We’re delighted that Paul Arnold will take us through ‘The Lean Startup’ by Eric Ries — a tome on agile marketing that is getting a lot of attention in innovation. ‘Build, measure, learn’ and the call to ‘test and test again’ should be music to our ears.

Paul Arnold has an illustrious background in advertising and now facilitates training for agencies and for the IPA. He also digests and summarises the books that are shaping our industry so we are delighted that he can take us through this important work (in about 30 minutes, plus discussion).

Paul Arnold, a psychologist by training, helps energise people, teams, brands and organisations.
Paul is a coach, trainer, facilitator and strategic planner and… happily for us he has created a fantastic set of book summaries

Please RSVP to and we will send the link to join the session

Thursday 24 June

12 noon UK Time

Virtually Via Zoom

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