The Association for Qualitative Research
The Hub of Qualitative Thinking

 

Eyes Wide Open is back!

Join us for the third of our Eyes Wide Open series, where we will confront some of the most difficult issues facing our industry, and think about the implications for all of us. We are offering perspectives from the client side, advertising, PR and cultural insight, with five exciting speakers from across these disciplines.

We’ll be talking about subjects that might feel uncomfortable and which should certainly invite debate.
Tell your colleagues, clients, suppliers and friends to come along too — everyone needs to hear these talks!

Please sign up for the following webinars featuring brilliant speakers, who will interview each other in a ‘Chain Reaction’ style series:

1. DIVERSE AUDIENCES DON’T EXIST
Keynote Speaker: Asad Dhunna, Founder of The Unmistakeables
Interviewed by: Louisa Olafuyi, CMI Lead, Unilever

Founder and CEO of award-winning consultancy The Unmistakables and writer of BAME ain’t the same, Asad Dhunna will discuss why the ‘BAMEification’ of research is a hazard and detail what’s holding us back in our bid to create truly inclusive brands and businesses.
BOOK NOW: 12.30pm GMT, Monday 22nd February

2. POWER TO PEOPLE: RAISING THE VOICE OF PEOPLE FOR POSITIVE IMPACT
Keynote Speaker: Gokce Akyildiz, CMI Lead, Unilever
Interviewed by: Sharon Lloyd Barnes, Commercial Director and Inclusion Lead at the Advertising Association

How Unilever is embarking on a mission to make sure the work it commissions is more inclusive by asking four big questions.
BOOK NOW: 12.30pm GMT, Wednesday 17th March

3. UK ADVERTISING IS ALL IN
Keynote Speaker: Sharon Lloyd Barnes, Commercial Director and Inclusion Lead at the Advertising Association
Interviewed by:- Dr Jennifer Simon, Senior Semiotician, Crowd DNA

The UK advertising industry is uniting to conduct its first ever census — All In — on March 10th. It is a vital first step towards improving diversity and inclusion in our workforce and as a longer term result, the work we create will be more representative too.
BOOK NOW: 12.30pm GMT, Wednesday 14th April

4. UNDERSTANDING AN OVERLOOKED BIAS: THE SEMIOTICS OF COLOURISM IN ADVERTISING
Keynote Speaker: Dr Jennifer Simon, Senior Semiotician, Crowd DNA
Interviewed by: Asad Dhunna, Founder of The Unmistakeables
This webinar will show how colourism — the practice of treating lighter skin more favourably than darker tones — is communicated through visual representations of mostly black women/mixed race women in advertising, and reveal its implications for advertisers and marketing teams.
BOOK NOW: 12.30pm GMT, Wednesday 12th May

Webinars are FREE to AQR members, and £10 per webinar for non-members (or £30 for the series).

BOOK NOW by emailing info@aqr.org.uk with the name of the webinar to book your place. Or quote EYES WIDE OPEN: ALL WEBINARS to book the whole series

Members will receive the links to register. Non members will receive the links to pay and once payment received will be sent the links to register.

Date:
22 February, 17 March, 14 April and 12 May 2021

Admission:
Email info@aqr.org.uk for links to register

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