The Association for Qualitative Research
The Hub of Qualitative Thinking


Moderating Skills Workshop

***PLEASE CALL TO CHECK AVAILABILITY***A two day intensive workshop marrying theory with hands on practical moderating experience, tutor support and feedback.

Convened by Ruth Preston of Peppermint with her team of 3 experienced tutors:
Greig Burnside, Greenlight Research
Matt Dobbin, Atticus Research
Emily Hilditch, Wonder Research

A supportive tutor based workshop, offering practical moderator skills training: Theory and skills will be instilled and practiced through a seminar session, a taster of 3x projective techniques will be experienced before lunch. Techniques and skills will be fine tuned in your tutor groups (5-6 delegates) before being put into practice when you moderate a live focus group on day two.

Delegates are supported throughout by their tutor and tutor group peers via constructive feedback and development tips at the end of day two. Throughout the workshop tutor group interaction will be used to share experiences and to build confidence and skills as well as address delegates’ personal issues and concerns around moderating.

Workshop Goals: To understand a moderators’ numerous roles; To have understood and developed listening and probing skills to enable curious exploration of consumers; to moderate without unduly leading responses; to have an awareness of group dynamics that will be fine tuned as experience mounts; to have confidence in and tips on dealing with difficult respondents; work to a brief; optimize your personal guide; learn about working with stimulus material and to provide practical experience in moderating within a safe and supportive environment.

This workshop is suitable for a wide range of delegates including: Practicing qualitative researchers with under one year’s experience and anyone wishing to become more familiar with qualitative research methods in a practical way. But be aware, this is a hands-on course and it is therefore not suitable if you're not prepared to give moderating a go (or if you’ve run 40+ groups already).

Delegates will be in 4 syndicate groups with their own tutor. A maximum of 24 delegates will be taken.


We are delighted to announce this course is accredited for 12 hrs as part of the MRS CPD programme.

Special discounted price for AQR members: £415 + VAT (membership is individual not corporate)
Non member price £575 + VAT (includes membership to AQR for 1 year)

9 and 10 March 2017

9 to 4:30 each day

25 Gloucester Place
London W1U 8HT

Map of location:
StreetMap of W1U 8HT

Provisionally Full. Please call 01480 407227 to join the waiting list.

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Related Reviews

Becoming a curious child
Who remembers just what it's like to start moderating? The nerves, the uncertainty... Juliet Tate finds herself inspired by AQR's mod skills course.

Hands-on Moderating Skills
You would be forgiven for thinking that an all-day training course on a Friday, (and not just any Friday, but a below-freezing wet and damp Friday). is not your idea of a fun day out.

Bonding at Moderating Skills Workshop
I'll confess I was skeptical having moderated before, I wondered what the classroom could teach that would stack up against experience, and felt reluctant to sacrifice two days to listen to more generic tips and tricks.

A client view of Moderating Skills Workshop
It may seem a little unusual for a client to attend an AQR moderating course, but this was one of the most beneficial I have been on. I now have a much greater appreciation of a moderator's skills and techniques and feel that I am able to add real value when working with our research agencies to plan groups and write discussion guides.