The Association for Qualitative Research
The Hub of Qualitative Thinking


AQR Breakfast Bites Heads North!

Loud and Proud: How to Promote Qualitative's Role in the Board Room

Helen Devine will be running a workshop to talk through some of the barriers to clients commissioning qualitative research from both the AQR's listening project findings and also from her, and others, clientside experience. This session will be interactive with lots of discussion around how these barriers work in reality and how agencies can work smarter to better deliver qualitative pieces for their clients. Please come armed with an open mind, plenty of real life examples to share and your most creative mindset.

Helen has over 20 years experience in research, in the UK, the US and Australia. Her career has spanned agency, clientside and freelance consultancy in market research, user and design research and customer insight. She currently leads Design (User) Research for the General Insurance arm of Lloyds Banking Group part time while continuing her freelance consulting work the rest of the time. Helen has always remained a qual practitioner as she loves talking to real people about the things that matter to them. She is equally familiar with being round the Boardroom table representing customers at the most senior level.

Kindly hosted by Relish Research

We believe this session will be very popular and places are limited.

Cost for AQR Members (all membership is individual not corporate):
£30 + VAT = £36

Cost for non members: £50 + VAT = £60
Book online using the links below

27 February 2020

9.30am to 11.30am

The Adelphi 3-5 Hunslet Rd
Leeds LS10 1JQ

Map of location:
StreetMap of LS10 1JQ

Standard Price:
£50+VAT (Book Online)

Member's Price:
£30+VAT (Book Online)

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