The Association for Qualitative Research
The Hub of Qualitative Thinking


Hands on Moderating Skills

!! Back again by popular demand !! AQR's Hands On Moderating Skills Course. This one day course is designed to give researchers with 0 3 years' experience a really hands-on opportunity to get to grips with moderating.

We all remember how we felt moderating our first groups, we wanted practice and confidence. This course will give you just that!

Led by Yas Asare-Anderson, Associate Director Media Development — Qual, Ipsos

Tutors include:
Afra Acquah, Associate Director, Discovery Research
Denzie Davies, Director, Qualitative UK and Ireland, Insights Division, Kantar

PLEASE NOTE - We take 16 Maximum on this course and only 3 from any one company.

Online tutorial on the theory

  • When and how to choose groups
  • Types of groups you can consider
  • The theory about running groups
  • Introduction to moderating techniques
  • Preparing a discussion outline to refine in, hands on training

1 day of hands-on training

  • Putting your learning into practice
  • Refining your curious questioning and eliciting skills
  • Practicing active listening and observation skills
  • Understanding and managing group dynamics via hands-on moderating

Mixing online tutorials and a hands-on approach — giving you a chance to learn and prepare in your own time (and talking to colleagues around you!) followed by hands-on training where you put your techniques into practice with coaching and feedback from our course leaders

Special discounted price for AQR members: £395 + VAT (membership is individual not corporate)
Non member price £545 + VAT (includes membership to AQR for 1 year)

Booking: Book online using the links below

19th February 2020

9.00am to 5.00pm

iView London
Wellington House
125-130 Strand
London WC2R 0AP

Map of location:
StreetMap of WC2R 0AP

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Related Reviews

Top marks for Mod Skills Workshop
A successful course is one that tackles a topic requiring high levels of concentration, combining theory and practice, and leaves attendees energised while boosting their confidence.
Moderating for all levels
Given that a large part of the theory is covered online beforehand, attendees at the Hands-On Mod Skills course can make the most of the expert tutors on hand.
High-energy route to moderating
AQR's moderating skills course is one of the most popular on the calendar, and it's good to know that it's still giving delegates the tools they need for the job.
A client view of Moderating Skills Workshop
It may seem a little unusual for a client to attend an AQR moderating course, but this was one of the most beneficial I have been on. I now have a much greater appreciation of a moderator's skills and techniques and feel that I am able to add real value when working with our research agencies to plan groups and write discussion guides.
Bonding at Moderating Skills Workshop
I'll confess I was skeptical having moderated before, I wondered what the classroom could teach that would stack up against experience, and felt reluctant to sacrifice two days to listen to more generic tips and tricks.
Hands-on Moderating Skills
You would be forgiven for thinking that an all-day training course on a Friday, (and not just any Friday, but a below-freezing wet and damp Friday). is not your idea of a fun day out.
Becoming a curious child
Who remembers just what it's like to start moderating? The nerves, the uncertainty... Juliet Tate finds herself inspired by AQR's mod skills course.