The Association for Qualitative Research
The Hub of Qualitative Thinking


Models of Thinking is back

***FULLY BOOKED*** Following our sell-out debut in January, we're running a second course on 3rd December. Immerse yourself in a smorgasbord of models and frameworks to help structure and focus your thinking.

Time: 9:00am — 3:30pm, with a 1 ½ hour lunch break so you have a chance to catch up on things in the middle.

For: Mid-level to Senior Researchers

Where: Virtually via Video on Zoom

We have a fantastic line-up of tutors and topics:

1) Strategy and Hypotheses models — Stuart Knapman
An independent consultant, Stuart will lead us through a 3 part session designed to sharpen up our commercial thinking:
Part 1 - Seeing the big picture. What is our project trying to achieve and where does this fit in overall business strategy?
Part 2 - Fixing our focus. Now we know where we're going, what will we need to know in order to get there?
Part 3 - Emerging from the dark room. How can we use our hypotheses to arrive more efficiently at business solutions? (Without the stress)

2) Brand models — Judy Taylor, ConsultJMT
Judy will lead us through a series of models that provide interesting ways of understanding, building and adjusting brands. The models covered have been borne out of a range of academic disciplines and have been developed by Judy, her colleagues and other experts in research, advertising and marketing. They help to provide better insight into brand stretch, brand behaviour, communication and NPD. You will have the chance to workshop two or three of the models she discusses on the day.

3) Communications models — Caroline Hayter and Sarah Jay, Acacia Avenue
Caroline and Sarah will present a series of lenses through which to understand communications, from advertising to storytelling. These diverse frameworks will challenge how you think about communications, and enhance your analysis of how people respond to it.

AQR members discounted price £150 + VAT (Membership is individual not corporate)

Non members: £195 + VAT (includes 4 months AQR individual membership)

Book online using the links below

3 December 2020

9:00am to 3:30pm with a 1 hour lunch break

Virtually via video on Zoom

Fully Booked

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