The Association for Qualitative Research
The Hub of Qualitative Thinking


AQR Training - Models of Thinking

The AQR's sell-out course for keen qualitative minds is back! Immerse yourself in a veritable buffet of ideas, to inspire your thinking, hone your quallie skills and approach your clients' challenges with fresh perspectives.

As always, we have a fantastic line-up of tutors and topics:

Strategy and Sales, with Iain Carruthers

We’ll kick things off with a cocktail of strategy and sales insights. Iain will first walk us though the Kernel (AKA No Fluff Strategy) from Robert Rumelt's Good Strategy, Bad Strategy. We'll then look at the best sales deck in the world for 5 great lessons on positioning our own and our clients' businesses.

The psychology of online and mobile qualitative research, with Tom Woodnutt

We may be slowly heading back into viewing facilities, but online qualitative research is here to stay. Tom is a multi-award winning expert in online and mobile qualitative research, and in this interactive session, he’ll explore the psychology of online qual and lead a discussion around how understanding this helps us to do it better.

Language in action: applying discourse analysis in business, with Gill Ereaut and Kirstie Skates

As quallies, we know the importance of language and our job is to make meaning of it. But did you know about discourse analysis? Gill and Kirstie will provide an introduction to this fascinating analytic technique that turns everyday language into a source of rich and meaningful data. They’ll take us through the basic theory and give us the opportunity to look how language constructs social reality, before looking at some applications to business challenges. The perfect way to inject extra depth and flair into your analysis!

For: Mid-level to Senior Researchers

Where: Virtually via Video on Zoom

AQR members discounted price £150 + VAT (Membership is individual not corporate)

Non members: £195 + VAT (includes 4 months AQR individual membership)

Book online using the links below

8 July 2021

9:00am to 3:30pm BST

Standard Price:
£195+VAT (Book Online)

Member's Price:
£150+Vat (Book Online)

Share on Twitter