The Association for Qualitative Research
The Hub of Qualitative Excellence


AQR Masterclass - Creative Development Research

The Dark Art of Creative Development Research

Do you find the prospect of creative development projects intimidating?

How confident do you feel about handling stimulus material, exploring responses to creative ideas, working out their implications for optimising the work and finishing the project with a grateful client and agency?

This masterclass will give you the depth and detail of understanding you need to handle creative development research with confidence. Learn how to explore and analyse advertising ideas in a way that enables you to give client and agency the guidance they need to develop effective campaigns.

Who is it suitable for?
This session is aimed at mid-level qualitative researchers who have plenty of moderation experience but want to feel more confident when working on creative development projects

Hosted by: Graham Booth, Movement
After 6 years working in advertising, Graham switched to qualitative research, building a reputation as the researcher agencies can trust with their creative ideas as he helped develop campaigns for brands such as Aviva, BT, Nicorette, Smirnoff and Tango.

AQR members discounted price £120 + VAT (Membership is individual not corporate)
Non members: £165 + VAT (includes 4 months AQR individual membership)

Booking: online using the links below

Thursday 22 September

9:15am to 11:45am BST

The Blue Room
REMARK! 18 Leather Lane
London EC1N 7SU

Map of location:
StreetMap of EC1N 7SU

Standard Price:
£165+VAT (Book Online)

Member's Price:
£120+VAT (Book Online)

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