The Association for Qualitative Research
The Hub of Qualitative Excellence


Be. Think. Do.

*** FULLY BOOKED *** Gaining qualitative skills from therapeutic and coaching practices.

Qualitative research was born from psychoanalysis.
We still borrow from therapeutic practices and coaching, even if we don’t know it.
We talk about empathy, relationship building, holding moments, creating safe spaces.
We challenge, set goals, strive for answers and endings.
We seek human truths.

We can learn so much from the schools of therapy, counselling and coaching.

Our three expert tutors are all researchers who’ve launched their own therapeutic or coaching practices. They will reflect on what researchers can gain from the skills required of therapists and coaches.
The day will be a mix of practice, theory and conversation that will touch on every aspect of our work — including moderating, leading teams, working with clients, even analysis (no, not that sort of analysis).

Who is the course for?
We hope to be joined by mid to senior level researchers who are actively interested and curious about gaining new perspectives and skills across many aspects of their working lives.

Meet our tutors:

Zeynep Kasap is Product Manager at Kantar and is also person-centred psychotherapist. Zeynep opted for a hyphenated career following academia, focusing on both market research AND psychotherapy at the same time. She has been working with psychotherapy clients for the past 10 years. Her session will introduce us to some of the key aspects of the person-centred approach in psychotherapy, and how these can support our work as qualitative researchers.

Darren Harvey runs Lotus Research and is a Psychodynamic Counsellor at Highgate Counselling Centre. His session will delve into the links between psychoanalysis and qualitative research, explore how psychoanalytic thinking can make us more effective as moderators, and highlight some ways that we can make use of the live thoughts and feelings which exist in the room when we are working with participants.

Zoe Fenn is the founder of You Burn Bright. Zoe has had a 15-year career in global qualitative research and insight and held several leadership positions. She is now a qualified coach and runs her own business helping research agencies develop strong 1st time leaders. Her session will reveal how you can apply coaching principles and techniques to generate better outcomes for you, your team, and your clients

Cost: AQR Members Discounted price £275 + VAT = £330 (Membership is individual not corporate)
Non-members: £425 + VAT = £510 (includes 12 month ‘s membership to AQR)


Thursday 30 November 2023

10:00am to 4:45pm

The Front Room
359 City Road

Map of location:
StreetMap of EC1V 1LR

Fully Booked

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