The Association for Qualitative Research
The Hub of Qualitative Excellence
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AQR Masterclass: How to Research Sensitive Topics

BOOKINGS HAVE NOW CLOSED Stephanie Holland of HUSH Research and Strategy – winner of the 2023 AQR Qualitative Excellence Award and Highly Commended in 2024 – will share her expertise on how to make sure you get to the heart of sensitive topics.

Online Masterclass 9:30am — 12:00pm 16 January 2025

Why this masterclass matters
Many of the topics we explore as researchers—whether health, money, identity, habits, or even something as light-hearted as chocolate—can touch on deeply personal or sensitive areas. But how often do we pause to reflect on how we approach these conversations to encourage openness, trust, and deeper insights?

What you will get out of this masterclass

  • Approaching Sensitive Topics with Confidence and Care: Discover key considerations and guiding principles to help you create a thoughtful and respectful environment for participants.
  • Choosing the Right Methods: Explore a range of methodologies—familiar and less conventional—that could help you uncover richer insights, and learn how to make the case for different approaches.
  • Setting Yourself Up for Success: Consider ways to influence the brief, prepare respondents effectively, and lay the groundwork for open and honest discussions.
  • Navigating Challenges in the Moment: Share ideas and tips for handling tricky scenarios that may arise during research sessions with sensitivity and confidence.
  • Insights From Real-World Examples: Learn from real case studies and hear stories of what worked, what didn’t, and the lessons we can take forward.
  • A Broader Perspective: Gain inspiration from guest contributors within and beyond the research industry, bringing fresh insights to hone your own approach.
  • A Space for Collaboration and Reflection: Join a supportive and open discussion where you can share your own experiences and challenges, leaving with a new network of peers for future collaboration.

What you can expect

A thought provoking session with break out groups and ‘hands on’ exercise to put your learning into practice

With huge thanks to Stephanie Holland for supporting the AQR in providing inspiring and valuable training courses.

Stephanie is an experienced researcher and strategist, and has led projects in over 17 countries and worked with some of the worlds' best loved brands.

Cost: AQR members discounted price £90 + VAT = £108.00 (Membership is individual not corporate)

Non-members: £120 + VAT = £144.00

Booking - priority will be given to AQR members
Book online using the links below.

Date:
16 January 2025

Time:
9:30am to 12:00pm

Venue:
via Zoom

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