AQR Masterclass: How to Research Sensitive Topics

Stephanie Holland of HUSH Research and Strategy – winner of the 2023 AQR Qualitative Excellence Award – will share her expertise on how to make sure you get to the heart of sensitive topics – be it health, money, attitudes, identity, habits, foibles, chocolate...

Online Masterclass 9:30am — 12:00pm 16 January 2025

WHY IT MATTERS

Whether you realise or not, as researchers we deal with sensitive topics all the time — and not just in social research.

But how much thought do we give how best to sensitively frame these topics for recruiters, moderators and respondents to get real and honest insights for our clients

WHAT YOU’LL TAKE AWAY

- Key principles of how to get what you need even when it’s sensitive
- Key considerations — from proposal to discussion/questioning techniques to sharing back outcomes
- Insight into what this award winning researcher has learned in managing great projects for her clients

WHAT YOU CAN EXPECT

A thought provoking session with break out groups and ‘hands on’ exercise to put your learning into practice

With huge thanks to Stephanie Holland for supporting the AQR in providing inspiring and valuable training courses.

Stephanie is an experienced researcher and strategist, and has led projects in over 17 countries and worked with some of the worlds' best loved brands.

Cost: AQR members discounted price £90 + VAT = £108.00 (Membership is individual not corporate)

Non-members: £120 + VAT = £144.00

Booking - priority will be given to AQR members
Book online using the links below.

Date:
16 January 2025

Time:
9:30am to 12:00pm

Venue:
via Zoom

Standard Price:
£120+VAT (Book Online)

Member's Price:
£90+VAT (Book Online)

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