The Association for Qualitative Research
The Hub of Qualitative Excellence

 

Story-telling for Impact - in person training from AQR and Truth

***BOOKINGS HAVE NOW CLOSED*** WHY STORY-TELLING MATTERS. We're constantly reminded that storytelling is the magic that makes insights stand out and spark change for our clients. Yet when the crunch happens, how much as an industry are we truly leaning into storytelling gold dust? And how much are we falling back into research reporting habits of old?

A fantastic course for everyone involved in creating output for clients — delivered and hosted by Truth Consulting.

ON THE DAY — HOW-TO AND HANDS-ON
Why Stories? Why Now?
Creating Impactful Content
Story-Telling: Principles and Frameworks
Stories Without Words
Break-out activity and discussion time

WHAT YOU’LL TAKE AWAY
What we need to do to create impact
The key principles of storytelling
Some simple tools to empower us to upgrade from reports to stories
Insight into what clients need and why stories are valuable to them

TUTORS
Led by Dr Mark Thorpe, Group Head of Thought Leadership at Truth Consulting
Who will be joined by his colleagues:
Dr Matilda Andersen, Dr Bridget Dalton and Juliet Wood

A CHANCE TO NETWORK
Join us at the pub afterward for a drink on the AQR

Cost: AQR Member's discounted price £195 + VAT (Membership is individual not corporate)

Non Member's price: £250 + VAT

Bookings have now closed

Date:
6th February 2025

Time:
12pm to 4:30pm

Venue:
Truth Consulting
65 Gresham St
London EC2V 7NQ

Map of location:
StreetMap of EC2V 7NQ

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