SOCIAL LISTENING RE-IMAGINED

WHY SHOULD QUAL TAKE IT SERIOUSLY? It's not just a listening space - it's an answering space too. AQR is delighted to launch SOCIAL LISTENING WEEK with two lunchtime sessions that will get you up to speed on what social can do for you.

Join us for a knowledge share, questions and lively discussion

Tuesday 3, September — 12:30 — 13:15
JEREMY HOLLOW, Listen + Learn Research
Social listening is an essential research tool that explores hidden lives, hidden moments and hidden influences that open up new realms of insight for brands

Thursday, 5 September — 12:30 — 13:15
KELLY MCKNIGHT, Verve
Social listening leverages massive data sources to identify not only the ‘what’ but
go deeper on the ‘how we got here’ to identify insights and diagnose the source of a problem, attitude or behaviour

FREE to AQR Members
Please RSVP by emailing info@aqr.org.uk, just so we have a vague sense of who might show up and we will email you the Zoom link to join the sessions.

Jeremy Hollow
Founder and CEO of Listen + Learn Research. Jeremy and the team transform social data, into insight that fuels brand growth, customer acquisition and market innovation. Success has come from helping organisations tap into the potential of social commerce. A sought-after speaker (SXSW, ESOMAR, MRS, AURA), he regularly shares his expertise about the importance of social media insight in decision-making. His contribution has been recognised by ESOMAR Insight 250 and the Social Intelligence Lab's Insider 50.

Kelly McKnight
Executive Director, Cultural Intelligence, Verve. Kelly has +20 years working with global clients across strategy, innovation and foresights. Passionate about blending innovative tools and techniques to generate culturally resonant, future-facing insights for brands. Kelly is a regular speaker, recently sharing insights on social listening and the use of AI with the MRS innovation team.

Date:
Tuesday 3rd September and Thursday 5th September 2024

Venue:
Online Via Zoom

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