The Association for Qualitative Research
The Hub of Qualitative Thinking


Fieldfirst are a fieldwork agency with a difference. Through over 20 years of diligent hard work, we've earned the trust of blue-chip brands such as John Lewis and M&S by delivering the results of major agency whilst retaining the warmth and bespoke service of a smaller agency.

Working directly with researcher's day in day out, we know that great outputs depend on great fieldwork; and that is why we're obsessive about detail. Our aim is 'right first time, every time'.

We know that turnaround times are getting shorter and shorter. FieldFirst works fast and flexibly to deliver fieldwork as soon as possible. We also know fast mustn't mean any compromise on quality and implement rigorous quality control procedures throughout the project lifecycle to deliver on quality as well as speed.

We offer a full range of services, spanning quantitative and qualitative work - from face-to-face CAPI interviews and mystery shopping to recruitment for focus groups, depth interviews and more.

We're also a friendly team who would love to tell you more about why we're one of the UK's top fieldwork agencies.

Contact Details

Hart House
6 London Road AL1 1NG

Telephone 01727 798963
Mobile 07812 447459

Other methods of contact

ABAFieldfirst @ABAFieldFirst

Key Information

FieldFirst is a Field Agency with 6-10 full-time employees.

Skills, Expertise and Services

  • Eye Tracking
  • Fieldwork
  • Qualitative Hall Tests
  • Qualitative Recruitment
  • Quantitative Fieldwork

Membership of Professional Organisations

  • The Market Research Society
  • The Independent Consultants Group


For further information about FieldFirst please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.