The Association for Qualitative Research
The Hub of Qualitative Thinking

ABA Fieldfirst

ABA Fieldfirst, the dedicated field team within the multi-award-winning ABA Market Research, have over 20 years' experience in delivering top class Fieldwork.

Working directly with researcher's day in day out, we know that great outputs depend on great Fieldwork; and that is why we, at ABA FieldFirst, are obsessive about detail. Our aim is 'right first time, every time'.

We know that turnaround times for research projects are getting shorter and shorter. We also know fast mustn't mean any compromise on quality so implement rigorous quality control procedures, throughout the project life cycle, to deliver quality Fieldwork at pace.

Fieldfirst's professionalism and commitment to quality have earned the trust of blue-chip brands such as John Lewis and M&S. We deliver intelligent, authoritative solutions no matter what the brief.

We offer a full range of services, spanning quantitative and qualitative work - from face-to-face CAPI interviews and mystery shopping to recruitment for focus groups, depth interviews and more.

We're also a friendly team who would love to tell you more about why we're one of the UK's top fieldwork agencies.

Contact Details

Hart House
6 London Road AL1 1NG

Telephone 01727 798963
Mobile 07812 447459

Other methods of contact

ABAFieldfirst @ABAFieldFirst

Key Information

ABA Fieldfirst is a Field Agency with 6-10 full-time employees.

Skills, Expertise and Services

  • Eye Tracking
  • Fieldwork
  • Qualitative Hall Tests
  • Qualitative Recruitment
  • Quantitative Fieldwork

Membership of Professional Organisations

  • The Market Research Society
  • The Independent Consultants Group


For further information about ABA Fieldfirst please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.