The Association for Qualitative Research
The Hub of Qualitative Thinking

The Big Picture

The Big Picture is an insight agency that's different, by design.

We specialise in generating insight that inspires and guides the design process for the world's leading brands. That focus takes a particular blend of expertise, so our team often come from design backgrounds it takes a different eye, and way of thinking.

Our work takes us anywhere design is a factor.

That includes Packaging, VBL and Brand World, Innovation/NPD, Product Design, User Experience and Social Media. With teams in London and New York City, we operate all over the world.

Contact Details

4 Valentine Place
London SE1 8QH

Telephone 020 7928 1377
Twitter @tbpresearch

Key Information

The Big Picture is a Market Research Agency established in 1993 with 21-30 full-time employees.

Employees who are AQR members

John Cassidy

Business Sectors

  • Drinks
  • FMCG
  • Food
  • Health and Beauty
  • Healthcare, Medical and Pharmaceutical
  • Media
  • Retail and Shopping
  • Social Media

Skills, Expertise and Services

  • Behavioural Economics
  • Brand Positioning
  • Client Workshops
  • Design and Packaging
  • Ethnography
  • Mobile Research
  • NPD and Innovation
  • Online Qualitative Research
  • Quantitative Research
  • Semiotics and Cultural Analysis
  • Social Media Research

Membership of Professional Organisations

  • The Market Research Society

Training Opportunities

The Big Picture operates a graduate training programme. Please contact The Big Picture directly for more information about their training programme and employment opportunities.


For further information about The Big Picture please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.