The Association for Qualitative Research
The Hub of Qualitative Thinking

Curious Alice

Curious Alice is a brandcentric qualitative research agency in the business of being and creating curiosity. We are a small and dedicated team of passionately curious individuals (nosey parkers!) who bring to life insight in a vividly imaginative way.

We just can't help poking our heads down rabbit holes just to see what is going on. We happily fall into the adventure and won't come out until we've cracked it!

Advertising and design development, NPD, consumer understanding, brand audits, brand positioning, brand stretch

Contact Details

24 Greville Street
London EC1N 8SS

Mobile 07501 089239

Other methods of contact


Key Information

Curious Alice is a Qualitative Research Agency with 2-5 full-time employees.

Employees who are AQR members

Sally Mathie

Business Sectors

  • Drinks
  • FMCG
  • Food
  • Health and Beauty
  • Home Garden and DIY
  • Retail and Shopping


For further information about Curious Alice please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.