The Association for Qualitative Research
The Hub of Qualitative Thinking

Directions [Research & Marketing] Ltd

Directions specialises in strategic qualitative research and consultancy, offering expertise across a breadth of consumer and B2B markets including the charity sector, food and drink, FMCG, retail, broadcasting, technology and healthcare.

Our mission has remained the same since our inception 30 years point our clients in the right direction by helping them better understand people's attitudes, behaviours and motivations. Hence our logo - the pointer dog.

We offer a blend of creative flair and business pragmatism, and work closely with our clients to deliver clear and engaging insight that brings them closer to their customers.

Contact Details

Scammell House
9-12 High Street
Berkshire SL5 7JF

Telephone 01344 625975

Other methods of contact

directionsresearchandmarketing @DirectionsDog

Key Information

Directions [Research & Marketing] Ltd is a Qualitative Research Agency established in 1987 with 6-10 full-time employees.

Employees who are AQR members

Samantha Jenkins

Skills, Expertise and Services

  • Advertising and Communications
  • Brand Positioning
  • Design and Packaging
  • Ethnography
  • Mobile Research
  • NPD and Innovation
  • Shopper Research

Membership of Professional Organisations

  • The Market Research Society


For further information about Directions [Research & Marketing] Ltd please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.