The Association for Qualitative Research
The Hub of Qualitative Thinking

Further (formerly Dub)

Dub helps researchers get closer to consumers lives, experiences, moments no matter where they are, who they are with or what time of day it is, via mobile and web technology.

Dub's qualitative research and community platform is available on desktop, laptop and mobile devices, and in over 32 languages. Optional support services including recruitment, research design and moderation also leave you free to focus on analysis and reporting and be stress-free.

In 2016 our work with Forum Research was shortlisted for an MRS Healthcare Research Award.

We have ISO27001, so your data is in safe hands, and are recognised by the GRIT report as one of the industry's top 50 most innovative businesses. We are both creative technologists and research minds, and real people (not just technology!).

Clients include Behavioural Architects, TNS, Ipsos, Added Value, Netflix, LinkedIn and countless agencies large and small.

Contact Details

4 Wellesley Terrace
London N1 7NA

Telephone 020 3515 3301

Other methods of contact


Key Information

Further (formerly Dub) is a Digital Platform Provider with 11-20 full-time employees.

Skills, Expertise and Services

  • Communities
  • Ethnography
  • Moderating
  • NPD and Innovation
  • Online Diaries and Blogs
  • Online Qualitative Research
  • Video Diaries and Vox Pops

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research
  • The Qualitative Research Consultants Association

Standards Compliance Accreditations

  • ISO 27001


For further information about Further (formerly Dub) please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.