The Association for Qualitative Research
The Hub of Qualitative Excellence

GuineaPig Fieldwork Ltd

We view "Hard to reach" as a challenge, not an excuse!

GuineaPig is a UK based, global fieldwork & data collection provider specializing in seldom heard/hard to reach audiences. Working in partnership with our clients, we champion the inclusion of diverse communities in qualitative and quantitative market research studies.

Through sustained acceptance of the "hard-to-reach" challenge, we continue to develop bespoke, out-of-the-box methods for recruiting some of the most marginalized groups in the UK and overseas.

Our team of dedicated, effective, forward thinking project managers are a joy to work with and clients consistently report that our participants are some of the best they have ever interviewed. We thrive on surpassing expectations and take pride in delivering to the highest standard.

We recruit all traditional market research audiences including such as:
- Consumer
- Business
- Automotive
- Healthcare

However, thanks to the extensive reach of our partner network, and our unique method of recruitment, we're also able to provide clients with passionate, enthusiastic participants from some of the most niche communities in modern day society, including:
- Ethnic Minority Groups
- Refugees & Migrants
- Mental Health Disorders
- Poverty & Homeless
- Digitally Excluded
- Disabled & Neurodivergent

Contact Details

GuineaPig Fieldwork Ltd
22 Percival Road
Enfield EN1 1QX

Telephone 020 8164 1107
Mobile 07747 771088

Key Information

GuineaPig Fieldwork Ltd is a Field Agency established in 2020 with 6-10 full-time employees.

Employees who are AQR members

Theo Francis

Skills, Expertise and Services

  • Ethnic Minorities
  • Fieldwork
  • Moderating
  • Online Qualitative Research
  • Qualitative Hall Tests
  • Qualitative Recruitment
  • Quantitative Fieldwork
  • Quantitative Research

Recruitment Expertise

  • Disabled
  • Financially Challenged
  • Gay, Lesbian, Bisexual and Transgender
  • Learning Disabilities
  • Minority Ethnic Communities
  • Unemployed

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research
  • The Independent Consultants Group

Recruiter Accreditation Scheme (RAS)

GuineaPig Fieldwork Ltd is an accredited company under the Recruiter Accreditation Scheme (RAS), which has been jointly developed by the AQR and MRS to recognise the knowledge, skills, and competence of professional recruiters. [More info about RAS]


For further information about GuineaPig Fieldwork Ltd please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.