The Association for Qualitative Research
The Hub of Qualitative Thinking


Headspace is an independent qualitative research and ideation company founded in 2001 and based in New York City.

The company is headed by Tony Writer, a British born and trained researcher with more than twenty years of qualitative research experience.

Headspace clients include Thomson Reuters, The Economist Group, Nando's, Harley-Davidson, Heineken, Vita Coco, BP and the Vanguard Group.

In addition to servicing local clients, Tony often partners with agencies based in the UK and Europe to conduct qualitative research in the US.

"Tony gets right to the heart of the issue, acts quickly and delivers quality insights that drive business action."
Managing Director

"Tony is one of the best moderators I've ever worked with."
Chief Strategic Officer

"Tony is the quintessential qualitative partner: skilled at translating client objectives into a practical approach, expert at applying the tenets of behavioral psychology to enlightening effect, and a clear communicator of astute recommendations."

More testimonials from clients and agency partners at:

Contact Details

244 Fifth Avenue
Suite 2124
New York
NY 10001

Telephone +1 212 5768843
Mobile +1 917 9693089

Key Information

Headspace is a Freelance Qualitative Research Consultant established in 2001 and is a sole operator.

Employees who are AQR members

Tony Writer

Business Sectors

  • Arts
  • Automotive
  • Computers and Technology
  • Drinks
  • Entertainment and Leisure
  • FMCG
  • Financial and Investment
  • Food
  • Media
  • Retail and Shopping
  • Telecommunications
  • Travel and Tourism

Skills, Expertise and Services

  • Advertising and Communications
  • Branding Research
  • Business-to-Business
  • Client Workshops
  • Consumer Workshops
  • Depth Interviews
  • Ethnography
  • Group Discussions and Focus Groups
  • Moderating
  • NPD and Innovation

Membership of Professional Organisations

  • The Qualitative Research Consultants Association


For further information about Headspace please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.