The Association for Qualitative Research
The Hub of Qualitative Thinking


Rewriting the rules of research to deliver standout insights.

Visit our website to find out how.

WINNER - MRS Independents Day Award (2016)

WINNER - Time For Tech (FIPP Insight Awards, 2016)

WINNER - Best Workshop (MRS Awards, 2015)

WINNER - Qualitative Excellence (AQR Awards, 2014)

WINNER - Best Session (MRS Conference, 2013)

Contact Details

154 -158 Shoreditch High St
London E1 6HU

Telephone 020 3889 6721

Other methods of contact


Key Information

HOPE + ANCHOR is a Qualitative Research Agency with 2-5 full-time employees.

Employees who are AQR members

Amanda Anderton
Mary Coyne
Darren Hanley

Skills, Expertise and Services

  • Behavioural Economics
  • Co-creation
  • Mobile Research
  • Online Qualitative Research
  • Quantitative Research
  • Semiotics and Cultural Analysis

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research
  • The Account Planning Group
  • The Independent Consultants Group

AQR Awards

Training Opportunities

HOPE + ANCHOR operates a graduate training programme. Please contact HOPE + ANCHOR directly for more information about their training programme and employment opportunities.


For further information about HOPE + ANCHOR please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.