The Association for Qualitative Research
The Hub of Qualitative Thinking

Insight Track

INSIGHT - The capacity of understanding hidden truths

TRACK - To make out a course or development

INSIDE TRACK - A position of advantage

INSIGHT TRACK - The competitive advantage enjoyed by clients harnessing the power of insight to inform marketing planning and business decision-making

We are committed to:
- ensuring an in-depth understanding of clients' businesses, challenges, objectives and audiences before we start
- tailoring our research approaches for optimal engagement with every audience
- contextualising and interpreting the findings for greatest value-add and relevancy for clients
- operating as a dependable, flexible and fun-to-work-with team that delivers on brief, on time and on budget
- being small enough to care and big enough to cope (ok, cliché but true!)
- striving for the very highest professional, ethical and quality standards throughout

If you'd like to find out how to get your organisation on the INSIGHT TRACK, then do get in touch as we'd love to talk, but first, we'll listen...

Contact Details

The Glasshouse
Kings Lane
Norfolk NR1 3PS

Telephone 01603 626800

Key Information

Insight Track is a Qualitative Research Agency established in 2005 with 2-5 full-time employees.

Employees who are AQR members

Will Herschel-Shorland

Skills, Expertise and Services

  • Advertising and Communications
  • Branding Research
  • Business and Marketing Strategy
  • Concept Development and Testing
  • Customer Satisfaction
  • NPD and Innovation

Membership of Professional Organisations

  • The Market Research Society


For further information about Insight Track please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.