The Association for Qualitative Research
The Hub of Qualitative Thinking

iReach Insights

iReach Insights is an independent market research agency with HQ in Dublin and a support office in London.
We provide our clients with actionable research insights from traditional and new methods of research and look to extend Qualitative methods by blending new and traditional techniques creating unique qual offerings including Innovation Workshops, Video@Home and Free Video Streaming of Groups and IDI's.

As a full research agency, iReach supports both Qualitative and Quantitative methods, using our exclusive Research Panels with 60% of our projects last year being Hybrid across both Qual and Quant.
iReach Insights are market leaders in Ireland combining our Proprietary Consumer and Business Research Panels with unique and proprietary software built in-house to deliver online and face to face qual based market research services as well as building co-creation groups, innovation workshops, usability labs, focus groups and product testing across online and face to face methods. iReach has also built a Community Platform to support 'research conversations' using a mix of social media
and traditional techniques for 'all the time' or pop-up research.

iReach has run numerous Qualitative and Hybrid projects with leading brands in the UK and Ireland across most industry sectors.

Contact Details

Temple Hall
Temple Avenue
Co. Dublin

Telephone +353 12143740
Mobile +353 868506364

Other methods of contact

Insights @ireachinsights

Key Information

iReach Insights is a Market Research Agency established in 2009 with 11-20 full-time employees.

Employees who are AQR members

Oisin Byrne

Skills, Expertise and Services

  • Business-to-Business
  • Consumer Closeness and Immersion
  • Ethnography
  • Eye Tracking
  • Group Discussions and Focus Groups
  • Kids and Teens
  • Moderating
  • Online Communications
  • Online Qualitative Research
  • Over 55s
  • Qualitative Hall Tests
  • Quantitative Research
  • Web Usability Research

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research

Standards Compliance Accreditations

  • ISO 9001

Training Opportunities

iReach Insights operates a graduate training programme. Please contact iReach Insights directly for more information about their training programme and employment opportunities.


For further information about iReach Insights please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.