The Association for Qualitative Research
The Hub of Qualitative Thinking

Julia Harrington Ltd

As a Freelance Retail Researcher and Qualitative Consultant my passion and field of specialty is food

I work collaboratively with clients and am totally committed to unlocking customers' thoughts into meaningful insights

I am a driven and influential research project manager with over 20 years' experience in building and developing businesses

Specialist in qualitative research within the food and retail sector including 8 years at Tesco where I drove the customer research strategy internationally

Whilst working alongside food manufacturers, I spotted a great opportunity to translate our learning from customers into true insight with tangible next steps that really make a difference to the lives of customers

I take great pride in my ability to analyse and interpret data and utilise research findings to drive innovation and trend analysis for all food sectors in product and category development

I've spent many years creating and testing new customer research methods, by being innovative I proactively take a fresh approach to research, thinking differently and applying a tailored action plan to each piece of research

Whether running innovation groups or spending time with customers I always follow the same basic principles;

Talking to customers - at the most emotional points of interaction with food at point of purchase and at point of consumption; that's when you get to really understand what's going on for customers

Talking to experts - engaging with the people who interact with the target customers and who can give a knowledgeable but outside perspective on customers and the projects

Spending time as a customer - walking in the shoes of your customers and truly experiencing their interaction with your products

Contact Details

HFL House
1 Saxon Way
Herts SG8 6DN

Telephone 01279 870300
Mobile 07756 421180

Key Information

Julia Harrington Ltd is a Freelance Qualitative Research Consultant established in 2014 and is a sole operator.

Employees who are AQR members

Julia Harrington

Business Sectors

  • FMCG
  • Food

Skills, Expertise and Services

  • Category Strategy
  • Concept Development and Testing
  • Depth Interviews
  • Group Discussions and Focus Groups
  • NPD and Innovation

Membership of Professional Organisations

  • The Market Research Society


For further information about Julia Harrington Ltd please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.