Kids Research is a specialist children, teens and parent qualitative research consultancy that works alongside other agencies as the kids specialist or directly with clients. My qualifications in International Marketing and Market Research combined with my experience with children as a Montessori teacher, mother and NLP Kids Coach enable me to have a unique insight and ability to engage with kids.
I am thoroughly conversant with all research methodologies including online qualitative work which I find is a great way to work with kids enabling them to interact using videos, pictures and text. I can also incorporate a Survey Monkey questionnaire which they complete using a link. I cover English, French and German speaking markets.
Branding and in particular, Brand Licensing is my area of expertise based on many years working with Licensors, Licensees and Agents. I am the author of 'Secrets of Success in Brand Licensing' and 'Learn Market Research in a Week'.
I combine working as an NLP Trainer and Kids Coach with my writing (children's and non-fiction) and Market Research. I have worked in Market Research for over 25 years and trained with Taylor Nelson and Q-Search. I have worked client-side as Interim/Part-time Consumer Insight Manager with ICI, Kodak, Mars, Johnson and Johnson Medical and Numico as well as having worked extensively on a Freelance basis.
Bucks SL1 8NT
Other methods of contact
Kids Research is a Freelance Qualitative Research Consultant and is a sole operator.
Employees who are AQR members
- Toys and Games
Skills, Expertise and Services
- Depth Interviews
- Group Discussions and Focus Groups
- Kids and Teens
Membership of Professional Organisations
- The Independent Consultants Group
For further information about Kids Research please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.