The Association for Qualitative Research
The Hub of Qualitative Thinking

Lexis Ricerche srl

Lexis Ricerche is a qualitative and quantitative MR Agency aiming at supporting clients in the process of turning research results into marketing and communications plans and giving clients concrete, concise and effective answers.

Lexis has a long experience in traditional qualitative research (focus group and in-depth) on all major product categories (in particular: Automotive, Computer and Technology, Fashion, Financial, FMC, Kids and Teen, Marketing, Pharmaceutical, Publishing Trade Retail and Shopping, Social Media, Sport and Fitness, Toys and Games, Travel, Transport, Unconventional). Lexis has developed a full expertise in Kids and Teen through his Lexis Kids Lab.

A new division dedicated to innovation in the era of social media has recently been opened. It's based on the "Qualitative Research Manifesto", helping us to understand the changes taking place in the culture and the new opportunities offered by the web, the social media and the technology. The content of this Manifesto is the result of the development of ideas and thoughts generated through some online bulletin boards (September 2013) with the best Italian qualitative research consultants is driven by the desire to draw the best from qualitative research, combining innovative approaches, quality and co-creative spirit, in order to rediscover the pleasure of doing research.

To find out more, discovering our innovative methods you can visit this page

MAIN INTERNATIONAL CLIENTS WE WORKED FOR: Bacardi; Bvlgari; Cameo / Doctor Oetker; Belron, Cpw /Nestlè; Disney; Ferrero / Soremartec; Furla; Gatorade; Hasbro; Whirlpool; Lvmh; Mattel; McDonald's; Nokia; Pepsico; Philip Morris; Sky; Sony; Texas Instrument; Europ Assistance

Contact Details

Via Alberto Mario, 8
20149 Milano

Telephone +39 0248001683
Mobile +39 3485122193

Other methods of contact

socialqualitativeresearch @s_qualitative user/Avanzi

Key Information

Lexis Ricerche srl is a Market Research Agency established in 1991 with 2-5 full-time employees.

Employees who are AQR members

Umberto Avanzi

Business Sectors

  • FMCG

Skills, Expertise and Services

  • Advertising and Communications
  • Design and Packaging
  • International
  • Kids and Teens
  • NPD and Innovation
  • Online Groups and Depths
  • Video Mystery Shopping

Membership of Professional Organisations

  • The European Society for Opinion and Marketing Research


For further information about Lexis Ricerche srl please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.