The Association for Qualitative Research
The Hub of Qualitative Thinking

Naether Marktforschung GmbH

Naether Marktforschung Research and Consultancy is an independent market research agency that purely concentrates on qualitative research. Since 1993.

Knowledge of markets, its target groups and appropriate and creative approaches is what makes research valuable and what we consider to be our particular strength.

We have gained rich experiences in all kinds of markets and with all kinds of target groups.

Advanced Europeanisation (and globalisation), more complex markets and changing consumer typologies determine how we consider and define our work: as German researchers looking beyond the obvious. We attach particular importance to individual service, which is why small project teams and continual contact with the same person are key. Project leaders are fluent in English and Italian.

Have a look for more on our website ...

Contact Details

Hempbarg 3
22589 Hamburg

Telephone +49 1717519977
Mobile +49 1717519977
Twitter @ftnaether

Key Information

Naether Marktforschung GmbH is a Qualitative Research Agency established in 1993 with 2-5 full-time employees.

Employees who are AQR members

Frank-Thomas Naether

Business Sectors

  • FMCG

Skills, Expertise and Services

  • Advertising and Communications
  • Behavioural Economics
  • Brand Positioning
  • Ethnography

Membership of Professional Organisations

  • The European Society for Opinion and Marketing Research
  • The Independent Consultants Group
  • The Qualitative Research Consultants Association


For further information about Naether Marktforschung GmbH please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.