The Association for Qualitative Research
The Hub of Qualitative Thinking


Full service qualitative research drawing on over 30 years' hands on experience:

I've worked with the full spectrum of consumer age and SEG, with B2B including SME and micro, with customers / clients, with employees, with members of trade and professional associations, and with 'hard to reach' segments.

I've been a buyer and user of research as a media (communications) planner at Saatchi and Saatchi, and as an account planner (strategist). I entered research with Reflexion before founding Navigator in 1992.

I've been lucky in having conducted a huge diversity of projects over my career starting with strategic and creative development with the straight and gay community for the government's first AIDS campaign, 'Don't Die Of Ignorance', through to working with clients including AFC Wimbledon, BARB, Conran Design Group, DECC, MetOffice, Novartis Pharmaceuticals, RAF,, RNIB, FSCS, Royal Navy, Mother,, Vertex Pharmaceuticals, Virgin Media, Virgin Money, and VW Audi. I'm happy to have remained 'hands on' throughout.

Breadth and depth of experience allows me to add considerable value in exploring the issues prior to research, and in helping think through next steps following research.

Contact Details

PO Box 697
Pinner HA5 9NX

Telephone 020 8868 7753
Mobile 07785 771302

Key Information

Navigator is a Qualitative Research Agency established in 1992 and is a sole operator.

Employees who are AQR members

John Sargent

Skills, Expertise and Services

  • Advertising and Communications
  • Brand Positioning
  • Branding Research
  • Concept Development and Testing
  • Design and Packaging
  • Employee Engagement

Membership of Professional Organisations

  • The Market Research Society


For further information about Navigator please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.