The Association for Qualitative Research
The Hub of Qualitative Thinking


Founded in 1972 and 1989 respectively, Perception Research Services and IN VIVO joined forces in 2016 bringing together two pioneers with decades of expertise in the application of behavioural learning to drive effective marketing solutions at zero, first and second moments of truth.

Everything we do is grounded in the observation and understanding of real life behaviour and its application to our clients' strategy. Such is our belief in this that we have invested in our own unique research facilities in multiple locations across the globe. These bespoke research environments, in the form of customisable mock stores, kitchen facilities and in-home environments, allow our experts to gain the true behavioural insights needed to guide and advise our clients.

Our Qualitative department consists of over 40 in-house professionals who work across the globe with a wide range of blue chip clients including: FMCG brands; supermarket, travel, branded, pharmacy and specialist retailers; luxury, cosmetic, electronics sectors and beyond.

We also offer our clients the opportunity to combine and integrate our qualitative expertise with the tools offered by our in-house quantitative teams to devise tailored, innovative methodologies. Whether qualitative, quantitative or a hybrid of both, our modular approaches are designed with one goal in mind: to uncover the deeper issues driving consumers' decision making processes and leveraging these to drive our clients' marketing solutions forward.

We offer a truly international presence with offices in London, Paris, Toulouse, New Jersey, Chicago, Geneva, Rome, Milan, Shanghai and Singapore.

PRS INVIVO your expert partner for behaviour understanding.

Contact Details

5th Floor Kingsbourne House
229-231 High Holborn
London WC1V 7DA

Telephone 020 7842 4900

Other methods of contact


Key Information

PRS IN VIVO UK LTD is a Market Research Agency with 100+ full-time employees.

Employees who are AQR members

Aurelie Lecarpentier
Jenna Meunier
Yasmin Ramikie-Wacker

Business Sectors

  • Drinks
  • FMCG
  • Health and Beauty
  • Retail and Shopping
  • Toys and Games

Skills, Expertise and Services

  • Behavioural Analysis
  • Behavioural Economics
  • Client Workshops
  • Concept Development and Testing
  • Consumer Workshops
  • Depth Interviews
  • Design and Packaging
  • E-commerce Strategy
  • Emerging Markets
  • Ethnography
  • Eye Tracking
  • Group Discussions and Focus Groups
  • International
  • Kids and Teens
  • Moderating
  • Online Qualitative Research
  • Quantitative Research


For further information about PRS IN VIVO UK LTD please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.