The Association for Qualitative Research
The Hub of Qualitative Excellence

PRS In Vivo Group

Founded in 1972 and 1989 respectively, Perception Research Services and IN VIVO joined forces in 2015 bringing together two pioneers with decades of expertise in the application of behavioural science to drive effective marketing solutions at zero, first and second moments of truth.

Everything we do is grounded in the observation and deep understanding of real life behaviour and its application to our clients' strategy. Such is our belief in this that we have invested in our own unique Shopper Lab facilities in multiple locations across the globe. These bespoke research environments, allow our experts to gain the true behavioural insights needed to guide and advise our clients.

Our Qualitative department consists of 11 passionate in-house professionals, trained to consult and guide through the lens of our robust behavioural framework. They are all well versed in both traditional and innovative methodologies and work across the globe with a wide range of blue chip brands in various sectors, including FMCG, pet care, alcohol, luxury, cosmetics and electronics. They also regularaly work directly with retailers, including supermarkets, travel, and pharmacy.

We also offer our clients the opportunity to combine and integrate our qualitative expertise with the tools offered by our in-house quantitative teams to devise tailored, innovative methodologies. Whether qualitative, quantitative or a hybrid of both, our modular approaches are designed with one goal in mind: to uncover the deeper issues driving consumers' decision making processes

PRS IN VIVO your expert partner for behavioural understanding.

Contact Details

Room 1.04 Eastside
Kings Cross Station
London N1C 4AX

Telephone 07923 299565

Key Information

PRS In Vivo Group is a Market Research Agency with 100+ full-time employees.

Employees who are AQR members

Rosie Paul

Business Sectors

  • FMCG
  • Health and Beauty
  • Retail and Shopping
  • Toys and Games

Skills, Expertise and Services

  • Behavioural Economics
  • Design and Packaging
  • International

Membership of Professional Organisations

  • The Market Research Society


For further information about PRS In Vivo Group please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.