The Association for Qualitative Research
The Hub of Qualitative Thinking


pluralthinking exists to change people's relationship with brands for the better.

We inspire, illuminate and warn, so that brands can communicate, position and grow more effectively.

Founded in 2013 by principals each with 18+ years experience across advertising planning, international qualitative and brand consultancy, we're proud to have won awards and glowing testimonials for our work for some of the world's leading brands.

We've developed a reputation for world-class organisation and for truly bringing our thinking to life, whether that's through presentation, immersive workshops, print and design or pluralthinking films.

A talented and experienced hub based in the UK is supported by the pluralthinkers; seasoned international brand builders, researchers, experts and agency partners curated for your brief from the best talent around the world.

It's a new way of working, which we've applied in over 35 countries in 5 short years.

Get in touch through or take a look at our website for examples of our work and our thinking.

Key People:
Brett Templeton Managing Partner
David Hall Creative Director
Joo Moreira - Client Executive
Heather Marshall - Office Manager

Contact Details

6 Abbeville Road
London SW4 9NJ

Telephone 02890428996
Mobile 07725 716820

Other methods of contact


Key Information

pluralthinking is a Qualitative Research Agency established in 2013 with 2-5 full-time employees.

Employees who are AQR members

Tom Novak

Business Sectors

  • Drinks

Skills, Expertise and Services

  • Advertising and Communications
  • Brand Positioning
  • Concept Development and Testing
  • Group Discussions and Focus Groups
  • International
  • Lifestyle and Value Trends
  • Online Qualitative Research

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research
  • The Account Planning Group

Standards Compliance Accreditations

  • ISO 20252
  • ISO 9001


For further information about pluralthinking please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.