The Association for Qualitative Research
The Hub of Qualitative Thinking

Razor Kids

Razor is an award-winning full service boutique agency based in London. Founded in 2007 by Chloe Fowler and Steve Wateridge, we're a team of passionate, razor-sharp insight professionals with a loyal and growing client base spanning FMCG, media, retail, kids and charity. As a small agency, Razor guarantees hands-on senior involvement in all projects.

Our philosophy is simple...sharper thinking delivers sharper results. We approach every brief with fresh eyes and work hard to collaborate with our clients to make sure we understand the commercial implications and outcomes of any work we do. We don't waffle or make things unnecessarily complex. It matters to us that our work is seen by all stakeholders as relevant, focused, and fully actionable.

Razor Kids is our specialist unit that covers children and their facilitators be it parents, grandparents, or carers. Razor Kids' ambition is to be a leading force and at the cutting edge of research for this cohort.

Razor Kids offers a full service of tools for exploratory and evaluative research and is continually innovating our methodology and intuitive technology tools to uncover truths. Leveraging our understanding of youth and family, we enjoy collaborating with clients and their creative agencies, beyond the world of research supporting on trends, innovation, and strategy.

Contact Details

Razor Research Ltd
3 Waterhouse Square
138 Holborn
London EC1N 2SW

Telephone 020 3865 1075
Mobile 07904 586962

Other methods of contact

Research @razorresearch

Key Information

Razor Kids is a Market Research Agency established in 2007 with 11-20 full-time employees.

Employees who are AQR members

Gem Alkis
Oliver Barker
Chloe Bartlem
Lindsay Bell
Chloë Fowler
Kenny Fox
James Heaney
Lesley Salem
Jill Sarsfield
Kate Stratton

Business Sectors

  • Entertainment and Leisure
  • FMCG
  • Food
  • Retail and Shopping
  • Toys and Games

Skills, Expertise and Services

  • Kids and Teens

Membership of Professional Organisations

  • The Market Research Society

Related Businesses


For further information about Razor Kids please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.