The Association for Qualitative Research
The Hub of Qualitative Thinking

Razor Kids

Razor Research is a full-service boutique agency based in London, founded in 2007.

Our philosophy is simple; sharper thinking delivers sharper results. We work hard alongside our clients to make sure we understand the commercial implications and outcomes of anything we do. We don't make things unnecessarily complex. It matters to us that our work is seen by all stakeholders as relevant, focused, and fully actionable.

Razor Kids is our specialist unit for kids and family.

Our approach is always tailored to the brief and the people we're talking to. But, at Razor Kids, we throw in that extra bit of energy and creative flair. We turn chatter into insight.

Our vibrant team has experience working with pre-schoolers, tweens, teens, and their parents/guardians. We know how to engage young people in various ways to tease out insightful nuggets; always keeping sight of clients' commercial objectives.

We've worked on studies around the world and understand different cultures. Our network of 'Roving Reporters' keep us close to the hot topics and, because we're curious, we commission our own studies to investigate attitudinal shifts and trends.

We're proud to have worked across a variety of industries but FMCG, retail and media/entertainment is what keeps us busiest.

Understanding youth and family is our passion. At Razor Kids, we carry a full range of tools to help us explore and evaluate research. Constantly innovating our ways of working helps us get to those harder to reach truths.

Contact Details

Razor Research Ltd
3 Waterhouse Square
138 Holborn
London EC1N 2SW

Telephone 020 3865 1075
Mobile 07904 586962

Other methods of contact

Razorresearch @razorresearch

Key Information

Razor Kids is a Market Research Agency established in 2007 with 11-20 full-time employees.

Employees who are AQR members

Gem Alkis
Chloe Bartlem
Lindsay Bell
Kenny Fox
Nat Hester
Jill Sarsfield
Kate Stratton
Danny Vio

Business Sectors

  • Entertainment and Leisure
  • FMCG
  • Food
  • Health and Beauty
  • Retail and Shopping
  • Toys and Games

Skills, Expertise and Services

  • Kids and Teens

Membership of Professional Organisations

  • The Market Research Society

Related Businesses


For further information about Razor Kids please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.