The Association for Qualitative Research
The Hub of Qualitative Thinking

Research Pacific Korea

Research Pacific Korea is a subsidiary of The Research Pacific Group, a leading regional agency (details at and has operated in Korea since 1999.

In Seoul we operate a centrally located modern and spacious viewing facility which seats up to a dozen clients. (We are easily accessible in Kangnam-Ku area, a 3 minutes walk from the nearest metro). Web casting available.

We provide a full array of qualitative services to local and international clients including IDI, FGD and Ethnographic work in both consumer and business audiences.

We handle the majority of recruiting in-house and have on-staff moderators fluent in Korean and English. Male and female moderators available.

Experience in many categories, but especially Automotive, Healthcare, Luxury and Lifestyle Brands, Media, Telecommunications and Convergence Industries, Travel Tourism and Hospitality. Extensive ethnographic experience in home and commercial environments also. please contact us for further information, as many of our services and competencies are not described in the checklists below;

Research Pacific Korea also provides a full range of quantitative services including a CATI centre and f2f field force for both consumer and b2b targets.

Contact Details

3F Joeun Building, #39-4
Nohnhyong dong; Kangnam-Ku
Seoul 135-185
South Korea


Key Information

Research Pacific Korea is a Qualitative Research Agency with 11-20 full-time employees.

Employees who are AQR members

Irwin Hankins

Business Sectors

  • Automotive
  • Computers and Technology
  • Drinks
  • Healthcare, Medical and Pharmaceutical

Skills, Expertise and Services

  • Ethnography
  • Qualitative Recruitment

Membership of Professional Organisations

  • The European Society for Opinion and Marketing Research


For further information about Research Pacific Korea please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.