The Association for Qualitative Research
The Hub of Qualitative Thinking


Shore is a place to get some fresh air, think big thoughts and make decisions.

Simon Riley started Shore in 2010 to deliver his own brand of qual, drawing on wide and deep experience in senior agency roles.

It's about helping clients get ahead through understanding the realities of people's lives and what matters most to them.

"Simon is an extremely talented qualitative researcher. He has a great strategic mind and is an excellent project manager." Insight Manager, BBC Global News

"In a very short space of time, Simon turned around a high quality piece of analysis that really added value to our decision-making." Head of Shopper Insight, IGD

"Simon was considered a true business partner by the market research team, the marketing team and our advertising agency. He is reliable and creative and keen to go the extra mile to link his particular piece of work to broader business objectives." Senior Global MR Manager, Reckitt Benckiser

Contact Details

35 Great Clarendon Street
Oxfordshire OX2 6AT

Telephone 01865 437034
Mobile 07850 328880

Other methods of contact


Key Information

Shore is a Freelance Qualitative Research Consultant established in 2010 and is a sole operator.

Employees who are AQR members

Simon Riley

Skills, Expertise and Services

  • Co-creation
  • Design and Packaging
  • NPD and Innovation
  • Online Qualitative Research
  • Segmentation
  • Social Research

Membership of Professional Organisations

  • The Independent Consultants Group


For further information about Shore please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.