The Association for Qualitative Research
The Hub of Qualitative Thinking


Sundance is a brand building agency, dedicated to helping brands realise their true ambition. Our talent lies in helping our clients to assess, unearth and shape their brand's true calling, thereby getting them on the road to true success.

We could call it strategy, but we prefer to explain what we do in a way more in tune with what it really is - The art of advantage

Art = bringing our unique perspective to brand building by skilfully blending intuitive personal experience and deliberate expert analysis
Advantage = identifying a brand's unavoidable rally cry of opportunity to reshape the category, remove the competition, realise unique strengths or reposition constraints as positive attributes

The art of advantage lets us realise a brand's true ambition.

Contact Sundance if you want to:

Develop communication ideas, innovate, (re)position your brand, create/develop inspiring and motivating concepts, brainstorm strategic and creative solutions

Contact Details

Level 6
2 Eastbourne Terrace
London W2 6LG

Telephone 07799 626065

Key Information

Sundance is a Qualitative Research Agency established in 2012 with 2-5 full-time employees.

Employees who are AQR members

Julia Kaye
Sophie Klatt

Business Sectors

  • FMCG

Skills, Expertise and Services

  • Advertising and Communications
  • Brand Positioning
  • NPD and Innovation
  • Psychological and Motivational Research
  • Semiotics and Cultural Analysis

Membership of Professional Organisations

  • The Market Research Society
  • The European Society for Opinion and Marketing Research
  • The Account Planning Group


For further information about Sundance please contact them directly at the address shown above. When contacting this company, please mention that you found them on the AQR website.